Craftcation 2026: Full Schedule

2:00pm PDT

Create Sellable Products like a Pro - Session 1

Wednesday April 8, 2026 2:00pm - 4:00pm PDT

Join Avery for a fun, hands-on workshop where you’ll learn how to use UV DTF transfers (one of the fastest‑growing decoration methods in the craft and small‑business world) by making one-of-a-kind products in this class. We’ll teach you how to turn your art into sellable products and how to elevate them with simple, polished packaging that help your creations stand out and sell.

Wednesday April 8, 2026 2:00pm - 4:00pm PDT
Salon 2

Craft

6:00pm PDT

Opening Celebration & Crafty Hour

Wednesday April 8, 2026 6:00pm - 8:30pm PDT

Salon 2

Kick off Craftcation with creativity and connection at our Opening Ceremony and Crafty Hour. Enjoy multiple make-and-take craft stations to spark inspiration and meet fellow attendees. Nicole will warmly welcome you and share the excitement for the days ahead. It’s the perfect start to an unforgettable weekend of creativity and community!

Wednesday April 8, 2026 6:00pm - 8:30pm PDT
Salon 2

Special Events

6:30pm PDT

Crafty Hour - Scrappy Fabric Tassel Bag Charm

Wednesday April 8, 2026 6:30pm - 8:30pm PDT

Salon 2

Turn your fabric scraps into something stylish! In this fun, hands-on workshop, we’ll upcycle leftover fabric into a colorful tassel and combine it with beads to create a one-of-a-kind bag charm. Finished with a lobster clasp and key ring, your charm will be ready to hang on a purse, tote, or backpack—or to gift to a friend!

Using simple techniques, we’ll string together our beads/spool, and tassel with durable beading cord, learning how to balance colors, textures, and lengths for a polished look. No prior jewelry or crafting experience is necessary—just bring your creativity and love for handmade details.

Key Learnings:
-How to transform scrap fabric into a tassel.
-Basics of stringing and securing beads on beading cord.
-Attaching findings (lobster clasp, key ring) for a professional finish.
-Tips for mixing colors and textures to create a personalized charm.

Presenters

Jenny Lounibos

Crafty Earth Monkey LLC

Jenny Lounibos is a lifelong crafter who turns discarded materials into joyful, upcycled creations. She’s the owner of Crafty Earth Monkey and winner of the 2023 Craftcation Iron Crafter competition. With a background in theatre and improv, Jenny leads fun, mindful workshops that... Read More →

Scrappy Fabric Tassel Purse Charm Instructions pdf

Wednesday April 8, 2026 6:30pm - 8:30pm PDT
Salon 2

Make & take

6:30pm PDT

Crafty Hour - Storytelling Stamping by CraftyChica

Wednesday April 8, 2026 6:30pm - 8:30pm PDT

Salon 2

In this session, guests will create a stamped design on a postcard by choosing from a variety of hand-carved stamps by Kathy Cano-Murillo. Kathy assigned each stamp has a specific meaning. They will then take their postcard to Kathy and she will tell them their "story" based on the layout and stamps they used. They can then use the postcard to journal, or hopefully learn something new about themselves.

Presenters

Kathy Cano-Murillo

CRAFTY CHICA LLC

Kathy Cano-Murillo is an artist, author, TV personality, and founder of CraftyChica®. She has authored a dozen books, including two novels. CraftyChica designs have been sold on HSN, at Barnes & Noble, Michaels, and hundreds of retailers across the country. Kathy’s mission is to... Read More →

Wednesday April 8, 2026 6:30pm - 8:30pm PDT
Salon 2

Make & take

6:30pm PDT

Crafty Hour - Wooden Bead Necklaces

Wednesday April 8, 2026 6:30pm - 8:30pm PDT

Salon 2

Plain wooden craft store beads get a new lease on life in this fun come and go event. Host Jennifer Perkins will be busting out the paint, embroidery floss and wood burning tools to guide you through creating a one of kind necklace you can go home with. Not to mention a noggin full of craftspiration.

Presenters

Jennifer Perkins

Jennifer Perkins is an Austin based creative content designer and kitsch enthusiast. Jen loves to spread the gospel of gluing stuff to stuff teaching workshops online and around the country. Her work has been featured everywhere from CNN to Michaels commercials. Jen is also the author... Read More →

Wednesday April 8, 2026 6:30pm - 8:30pm PDT
Salon 2

Make & take

9:00am PDT

Panel: Navigating a Creative Business in Turbulent Times

Thursday April 9, 2026 9:00am - 11:00am PDT

Salon 2

We are living through unprecedented times, and the strain of launching and marketing and running a creative business is challenging, even on the easiest of days. This panel discussion will share ideas of how we can get through the toughest of situations and can address ideas such as how to keep things running despite wars, tariffs, climate change, the economy, and when you just can't get out of bed.

Presenters

Usha Mishra

UshaDesigns

Usha Mishra (she/her) of UshaDesigns is an artist and surface designer with a passion for adding colorful, decorative touches in the world.

Prior to embarking on a full-time creative career, Usha spent 20+ years working as a marketing strategist. For nearly four years she has led virtual co-working groups and loves encouraging creatives to be more confident in the business side of things... Read More →

Heather Kell

CEO/Founder, Kellofaplan LLC

Heather Kell is the creative force behind Kellofaplan, a planner brand that helps thousands of people around the world plan a life they love. A former classroom teacher, she turned her passion for organization into a thriving business that designs planners, sticker books, and accessories... Read More →

Dari Litchman

Owner/Operator, The Craft Salon

Dari Litchman the owner and operator of The Craft Salon in Brooklyn, NY. She also goes by her alias “The Craft Whisperer”. Dari has led workshops with BUST MAGAZINE, BROOKLYN BRAINERY, FOUNDERS WORKSPACE, FROST VALLEY YMCA, CRAFTJAM, CRAFTCATION, and has been featured in SWEET... Read More →

Navigating A Creative Business in Turbulent Times Sched pdf

Navigating a Creative Business Toolkit pdf

Thursday April 9, 2026 9:00am - 11:00am PDT
Salon 2

Business

1:00pm PDT

Panel: Behind the Scenes of Art Licensing

Thursday April 9, 2026 1:00pm - 3:00pm PDT

Salon 2

Curious about how art licensing really works—from the creative side to the business side? In this panel, two presenters share what it takes to get your work licensed and what happens after the ink dries. You’ll learn the basics of licensing, from key terms and types of agreements to finding the right partners, getting paid, and deciding whether licensing or selling outright makes sense for you.

We’ll also dig into the process and costs from the maker’s perspective—what it takes to bring licensed art to life on products, where to find opportunities, and which networking events are worth your time. (We may touch on general pricing, but no legal advice will be given.)

Stick around for Q&A to get your specific questions answered.

Presenters

Nicole LaBranche

Owner/Designer, Spot Colors

Nicole LaBranche is a long time crafter and graphic designer based in Atlanta, GA. She is the owner and designer of Spot Colors which produces modern diy cross stitch designs. She designs diy counted cross stitch kits, patterns, enamel pins and stickers featuring modern, fandom and... Read More →

Usha Mishra

UshaDesigns

Ana Bianchi

AnaLovesColor

Ana is an artist, designer, illustrator, and published kid book author/illustrator and author/creator of the "Color Curious" (Chronicle Books) book & substack.
Her 30+ years of creative work spans across disciplines: from illustration, surface design and childrenwear to graphic d... Read More →

Kathy Cano-Murillo

CRAFTY CHICA LLC

Behind the Scenes of Art Licensing pdf

Thursday April 9, 2026 1:00pm - 3:00pm PDT
Salon 2

Business

3:30pm PDT

Million-Dollar Lessons: After the Online Course Boom and What’s Working Now for Craft-Based Educators

Thursday April 9, 2026 3:30pm - 5:30pm PDT

Salon 2

A real-talk session for current or aspiring online course creators, telling the story of how I started selling my "Modern Calligraphy 101" Course in 2018, how I scaled to a million dollars in revenue during the pandemic using funnels and Facebook Ads, then burned out from growing too fast, and finally, what's working for me now to bring in multiple six figures at a much less intense scale. I'll use my own experience as a concrete illustration and walk attendees through interactive exercises to create new messaging for their courses that actually works now in a year of A.I., screen fatigue and growing consumer mistrust. Attendees will walk away with a 1) Specific , time-based transformation that their course will deliver, 2) Ways to add human touch-points so they're not just selling information that is readily available on ChatGPT, and 3) Inspiration to inject more of their unique personality and stories into their course marketing.

Presenters

Shinah Chang

Crooked Calligraphy

Shinah is a Harvard-trained attorney turned rebel calligrapher. After three decades on the “proper” professional path, she quit law to build a life filled with artistry and possibility. Over the past ten years, Shinah has grown her passion into a multimillion-dollar brand, teaching... Read More →

Thursday April 9, 2026 3:30pm - 5:30pm PDT
Salon 2

Business

7:00pm PDT

Craft Supply Swap

Thursday April 9, 2026 7:00pm - 9:00pm PDT

Salon 2

Back by popular demand! Join Sam Matthews of Propagate Studio and Project Propagate, a pay-what-you-can art supply thrift shop in New Jersey, for this community-favorite event where makers, artists, and creative hoarders (you know who you are) come together to trade treasures. Bring those extra supplies, materials, tools, or crafty odds and ends that deserve a second life, and go home with fresh inspiration while keeping good stuff out of the landfill.

No money, no pressure, just good vibes and creative recycling. Come swap, mingle, and leave with your next great project waiting to happen.

Presenters

Sam Matthews

Thursday April 9, 2026 7:00pm - 9:00pm PDT
Salon 2

Special Events

9:00am PDT

Shine Online: Instagram for Creatives

Friday April 10, 2026 9:00am - 11:00am PDT

Salon 2

It’s time to crown your creativity and let your content shine. This session is for makers and dreamers who already post on Instagram but want to level up with strategies that feel fun, doable, and totally you. We’ll explore the most exciting ways to grow right now, play with trial reels and binge-worthy series ideas, and talk about how to show up authentically without the overwhelm. You’ll leave with fresh content prompts, confidence to create in your own style, and a reminder that your voice is the magic your audience has been waiting for.

Presenters

Natalie Keller Pariano

NatterDoodle

Natalie Keller Pariano (aka your online BFF) is the rainbow-loving artist, lettering wizard, and big-hearted human behind NatterDoodle. What started as a hobby turned jobby has grown into a colorful empire, with her joyful creations now in 1,200+ stores. She’s worked with brands... Read More →

Friday April 10, 2026 9:00am - 11:00am PDT
Salon 2

Business

1:00pm PDT

Find Your Fans - Identify Who Your Product is For!

Friday April 10, 2026 1:00pm - 3:00pm PDT

Salon 2

In this session, I'll talk about the value in identifying your specific audience through understanding the problem you solve (or for art, the emotion you evoke!) so you can better show up online, at markets, and identify other opportunities to promote your business and increase the chance to make sales!

Presenters

Leah Keggi

Leah Keggi is a Marketing and Brand Strategist with more than a decade of experience in consumer goods and CPG. She is also the artist behind CoastL Studio, where she creates coastal inspired prints for products. When it comes to marketing, her passion is working with small and scaling... Read More →

Friday April 10, 2026 1:00pm - 3:00pm PDT
Salon 2

Business

3:30pm PDT

Numbers That Work: A Creative’s Guide to Pricing

Friday April 10, 2026 3:30pm - 5:30pm PDT

Salon 2

Pricing isn’t just an art, it’s a science! In this workshop, you’ll learn how to price your work in a way that truly values your time, skills, and materials. Whether you sell products, services, or both, we’ll dig into practical examples and hands-on exercises to make the numbers click.

Bring along a product idea (or just your notebook) with rough estimates of material costs and time invested, and we’ll use these to explore real-world scenarios. Together, we’ll cover retail and wholesale pricing, ideal profit margins, and how to build consistency across a product or service line.

You’ll walk away with a clear framework for pricing, plus the confidence to set numbers that support long-term growth… and profit.

Presenters

Kellie Phelan

Owner, The Works Seattle

I spent the first decade of my career working in environmental consulting and now seek to change the world on a much more local level - by building community, connecting over passions, and sharing skills. I founded The Works Seattle in 2018 as a place to do just that. The Works offers... Read More →

Numbers that Work The Works Seattle Craftcation 2026 pptx

Friday April 10, 2026 3:30pm - 5:30pm PDT
Salon 2

Business

9:00am PDT

Create Sellable Products like a Pro - Session 2

Saturday April 11, 2026 9:00am - 11:00am PDT

Salon 2

Saturday April 11, 2026 9:00am - 11:00am PDT
Salon 2

Craft

1:00pm PDT

Website Glow-Up

Saturday April 11, 2026 1:00pm - 3:00pm PDT

Salon 2

Your website is the mother ship, where potential customers go to learn about your brand and purchase your work. Let's make it a rad revenue-generating machine, just by improving your homepage and a few key site pages!

We'll zero in on your site goals, learn easy UX/UI strategies, dig into branding tips, and put these lessons into action with live reviews. You'll leave with a motivating action plan for your website glow-up!

Presenters

Ana Manzano Fairbairn

Creative Strategist and Mentor Mama Bear, Scale Your Creative Brand

Ana built her handmade children’s apparel brand from the kitchen table to the shelves of Whole Foods to a boutique & community art space.

Now, as a Mentor Mama Bear & Creative Strategist, she has the distinct pleasure of guiding Makers through the exciting & challenging growth p... Read More →

Saturday April 11, 2026 1:00pm - 3:00pm PDT
Salon 2

Business

6:30pm PDT

DIY Fashion Show

Saturday April 11, 2026 6:30pm - 7:30pm PDT

Salon 2

After a successful 3RD annual fashion show, let’s make it the 4TH annual and have all the attendees show off their gear from all of the sewing classes and upcycle workshop! It gets more and more inspirational each year seeing everyone glow in their stunning garments.

Presenters

Marisa Lynch

New Dress A Day

Marisa Lynch is a LA based blogger and author of the book “New Dress A Day” published by Random House. When she’s not vintage hunting at the Rose Bowl, you can find teaching her toddler how to paint suncatchers, trying not to get frustrated while attempting to bake macarons... Read More →

Monica Tetteh

Saturday April 11, 2026 6:30pm - 7:30pm PDT
Salon 2

Special Events

10:00am PDT

Closing Ceremony

Sunday April 12, 2026 10:00am - 10:45am PDT

Salon 2

We’ll take a moment to celebrate an incredible year of new friendships, boundless creativity, and the growth of so many amazing businesses. It’s the perfect way to reflect on the memories we’ve created and the inspiration we’ll carry forward.

Sunday April 12, 2026 10:00am - 10:45am PDT
Salon 2

Special Events

11:30am PDT

Makers Making Money

Sunday April 12, 2026 11:30am - 1:30pm PDT

Salon 2

Numbers are dang sexy. And understanding your money metrics is key to building a business that feeds your soul - and your bank account.

In this workshop, we will learn to:
- manage our revenue & expenses with confidence
- unleash the magic of the 80-20 rule
- set inspiring sales goals
- make words like "retirement" and "emergency fund" our besties

You’ll be a business baddie by the end of Craftcation!

“Men lie. Women lie. Numbers don’t lie.” Jay-Z

Presenters

Ana Manzano Fairbairn

Creative Strategist and Mentor Mama Bear, Scale Your Creative Brand

Sunday April 12, 2026 11:30am - 1:30pm PDT
Salon 2

Business

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