Craftcation 2026: Full Schedule

2:00pm PDT

Wednesday April 8, 2026 2:00pm - 4:00pm PDT

Align Your Business with Your Energy Type: Discover how to run your business your way — based on your unique Human Design. In this workshop, you’ll receive your personal Human Design chart and learn how to work with your Type, Strategy, and Profile to make aligned decisions, avoid burnout, and enjoy life more. Whether you're a Generator, Projector, Reflector, Manifestor, or Manifesting Generator, you'll walk away with practical tools to create more ease, flow, and authenticity in your business. We'll break it down in a fun, easy-to-digest way with plenty of time for discussion, questions, and aha moments.

Presenters

Kerry Burki

Kerry Burki is an intuitive mentor, author, and yoga teacher who helps sensitive, soulful creatives reconnect with their inner magic. Through her books and her cozy online space, Uplifted Vibes Village, she empowers people to embrace their beautiful, messy, authentic selves. Kerry... Read More →

Wednesday April 8, 2026 2:00pm - 4:00pm PDT
C-Street Board Room

Business

2:00pm PDT

The Framework: 4 Steps to Create Change

Wednesday April 8, 2026 2:00pm - 4:00pm PDT

Salon 1

Stuck? Something has to change, you’re trying everything, and nothing you’re trying works. In this session, learn the 4-step Framework high-ticket coaches follow to create change in clients’ lives. Anyone can follow this proven process, which has its roots in ancient cultures, psychology, and neuroscience. You’ll leave this session with practical tools you can use now, from changing your personal life to accelerating growth in your business.

Presenters

Jennifer Priest

Wednesday April 8, 2026 2:00pm - 4:00pm PDT
Salon 1

Business

9:00am PDT

Anti-Marketing: Sell Your Work Without Selling Out

Thursday April 9, 2026 9:00am - 11:00am PDT

Salon 1

We’re all tired of webinars, hard pitches, sliding into the DMs, and funnels. Do we HAVE TO “pay to play”? Ugh! In this workshop, we’ll examine what’s working now in the world of online sales that no one is talking about. It’s time to engage with our audience authentically, skip the smarmy tactics, and ditch complicated funnels. Discover why “sales” feels gross and what you can do instead to stay true to who you are, respect your clients and customers, and make massive bank! I’ll pull back the curtain and reveal why I changed how I sell, and now I have more purpose, make more money, and have more freedom.

Presenters

Jennifer Priest

Thursday April 9, 2026 9:00am - 11:00am PDT
Salon 1

Business

9:00am PDT

Panel: Navigating a Creative Business in Turbulent Times

Thursday April 9, 2026 9:00am - 11:00am PDT

Salon 2

We are living through unprecedented times, and the strain of launching and marketing and running a creative business is challenging, even on the easiest of days. This panel discussion will share ideas of how we can get through the toughest of situations and can address ideas such as how to keep things running despite wars, tariffs, climate change, the economy, and when you just can't get out of bed.

Presenters

Usha Mishra

UshaDesigns

Usha Mishra (she/her) of UshaDesigns is an artist and surface designer with a passion for adding colorful, decorative touches in the world.

Prior to embarking on a full-time creative career, Usha spent 20+ years working as a marketing strategist. For nearly four years she has led virtual co-working groups and loves encouraging creatives to be more confident in the business side of things... Read More →

Heather Kell

CEO/Founder, Kellofaplan LLC

Heather Kell is the creative force behind Kellofaplan, a planner brand that helps thousands of people around the world plan a life they love. A former classroom teacher, she turned her passion for organization into a thriving business that designs planners, sticker books, and accessories... Read More →

Dari Litchman

Owner/Operator, The Craft Salon

Dari Litchman the owner and operator of The Craft Salon in Brooklyn, NY. She also goes by her alias “The Craft Whisperer”. Dari has led workshops with BUST MAGAZINE, BROOKLYN BRAINERY, FOUNDERS WORKSPACE, FROST VALLEY YMCA, CRAFTJAM, CRAFTCATION, and has been featured in SWEET... Read More →

Navigating A Creative Business in Turbulent Times Sched pdf

Navigating a Creative Business Toolkit pdf

Thursday April 9, 2026 9:00am - 11:00am PDT
Salon 2

Business

1:00pm PDT

Mapping Out Your Next Launch

Thursday April 9, 2026 1:00pm - 3:00pm PDT

Salon 1

We've all done or seen it before: we've got a new product, new event, or new thing to share with our audience. We create one email, or one social media post about it.
And then...crickets.
It's painful, embarrassing, and we tend to wallow in the depths of our own self-loathing, thinking that the new thing is a failure...and that we are a failure.
Even though none of that is true.
In this workshop, we'll start formulating your new routine for all your launches by mapping out your next launch with an actual dang strategy (and what that actually is).
If you've got a new thing or widget to launch down the road, bring it, and we'll map it out together!

Presenters

Holly Marsh

hollymarshmallow / Ecommerce Arcade

Holly is an illustrator, artist, and designer with a neurospicy brain...which tracks, as she owns two businesses. Yes, two. Why? Squirrels.
She makes silly and colorful art and products at hollymarshmallow, and she helps creative business owners with their branding, websites, and email at EcommerceArcade. She's in Astoria, Oregon with her family and has three pets with pop-culture-inspired names... Read More →

Thursday April 9, 2026 1:00pm - 3:00pm PDT
Salon 1

Business

1:00pm PDT

Panel: Behind the Scenes of Art Licensing

Thursday April 9, 2026 1:00pm - 3:00pm PDT

Salon 2

Curious about how art licensing really works—from the creative side to the business side? In this panel, two presenters share what it takes to get your work licensed and what happens after the ink dries. You’ll learn the basics of licensing, from key terms and types of agreements to finding the right partners, getting paid, and deciding whether licensing or selling outright makes sense for you.

We’ll also dig into the process and costs from the maker’s perspective—what it takes to bring licensed art to life on products, where to find opportunities, and which networking events are worth your time. (We may touch on general pricing, but no legal advice will be given.)

Stick around for Q&A to get your specific questions answered.

Presenters

Nicole LaBranche

Owner/Designer, Spot Colors

Nicole LaBranche is a long time crafter and graphic designer based in Atlanta, GA. She is the owner and designer of Spot Colors which produces modern diy cross stitch designs. She designs diy counted cross stitch kits, patterns, enamel pins and stickers featuring modern, fandom and... Read More →

Usha Mishra

UshaDesigns

Ana Bianchi

AnaLovesColor

Ana is an artist, designer, illustrator, and published kid book author/illustrator and author/creator of the "Color Curious" (Chronicle Books) book & substack.
Her 30+ years of creative work spans across disciplines: from illustration, surface design and childrenwear to graphic d... Read More →

Kathy Cano-Murillo

CRAFTY CHICA LLC

Kathy Cano-Murillo is an artist, author, TV personality, and founder of CraftyChica®. She has authored a dozen books, including two novels. CraftyChica designs have been sold on HSN, at Barnes & Noble, Michaels, and hundreds of retailers across the country. Kathy’s mission is to... Read More →

Behind the Scenes of Art Licensing pdf

Thursday April 9, 2026 1:00pm - 3:00pm PDT
Salon 2

Business

3:30pm PDT

Crafting Craft Kits

Thursday April 9, 2026 3:30pm - 5:30pm PDT

Salon 1

Want to spread the joy of crafting with the world? Turn your ideas into diy kits! There is a rising interest out there in diy kits and more and more people who have never done crafts before are becoming interested. In this session you will learn the basics on how to get started finding packaging, sourcing materials, getting started with wholesale and more.

Presenters

Nicole LaBranche

Owner/Designer, Spot Colors

CraftingCraftKits Presentation Sm pdf

Thursday April 9, 2026 3:30pm - 5:30pm PDT
Salon 1

Business

3:30pm PDT

Million-Dollar Lessons: After the Online Course Boom and What’s Working Now for Craft-Based Educators

Thursday April 9, 2026 3:30pm - 5:30pm PDT

Salon 2

A real-talk session for current or aspiring online course creators, telling the story of how I started selling my "Modern Calligraphy 101" Course in 2018, how I scaled to a million dollars in revenue during the pandemic using funnels and Facebook Ads, then burned out from growing too fast, and finally, what's working for me now to bring in multiple six figures at a much less intense scale. I'll use my own experience as a concrete illustration and walk attendees through interactive exercises to create new messaging for their courses that actually works now in a year of A.I., screen fatigue and growing consumer mistrust. Attendees will walk away with a 1) Specific , time-based transformation that their course will deliver, 2) Ways to add human touch-points so they're not just selling information that is readily available on ChatGPT, and 3) Inspiration to inject more of their unique personality and stories into their course marketing.

Presenters

Shinah Chang

Crooked Calligraphy

Shinah is a Harvard-trained attorney turned rebel calligrapher. After three decades on the “proper” professional path, she quit law to build a life filled with artistry and possibility. Over the past ten years, Shinah has grown her passion into a multimillion-dollar brand, teaching... Read More →

Thursday April 9, 2026 3:30pm - 5:30pm PDT
Salon 2

Business

9:00am PDT

Hiring Your First Employee

Friday April 10, 2026 9:00am - 11:00am PDT

C-Street Board Room

It’s hard to wear all the hats — even if they ARE vintage fuschia suede fedoras that make you feel like a kickass sassafras.

Learn how to recognize if it’s time to consider hiring help, best practices for recruiting & training, basic legal & financial requirements, and how to confidently step into a leadership role.

If you’re burning the small-batch hand-poured soy candle at both ends, I see you. Let’s make this next big adventure in your business super fun and rewarding.

Presenters

Ana Manzano Fairbairn

Creative Strategist and Mentor Mama Bear, Scale Your Creative Brand

Ana built her handmade children’s apparel brand from the kitchen table to the shelves of Whole Foods to a boutique & community art space.

Now, as a Mentor Mama Bear & Creative Strategist, she has the distinct pleasure of guiding Makers through the exciting & challenging growth p... Read More →

Friday April 10, 2026 9:00am - 11:00am PDT
C-Street Board Room

Business

9:00am PDT

Shine Online: Instagram for Creatives

Friday April 10, 2026 9:00am - 11:00am PDT

Salon 2

It’s time to crown your creativity and let your content shine. This session is for makers and dreamers who already post on Instagram but want to level up with strategies that feel fun, doable, and totally you. We’ll explore the most exciting ways to grow right now, play with trial reels and binge-worthy series ideas, and talk about how to show up authentically without the overwhelm. You’ll leave with fresh content prompts, confidence to create in your own style, and a reminder that your voice is the magic your audience has been waiting for.

Presenters

Natalie Keller Pariano

NatterDoodle

Natalie Keller Pariano (aka your online BFF) is the rainbow-loving artist, lettering wizard, and big-hearted human behind NatterDoodle. What started as a hobby turned jobby has grown into a colorful empire, with her joyful creations now in 1,200+ stores. She’s worked with brands... Read More →

Friday April 10, 2026 9:00am - 11:00am PDT
Salon 2

Business

9:00am PDT

Time Well Spent: Achieve More with Weekly, Monthly, and Quarterly Planning

Friday April 10, 2026 9:00am - 11:00am PDT

Salon 1

You've bought your fair share of adorable planners, which remain blank past May of that year.
You've tried bullet journaling, digital planners, iPad apps; you've tried it all.
And yet a little voice in the back of your head wonders if you're truly planning...or procrasti-planning.
In this workshop, Holly will share with you the planning method she has crafted for over three years to not only get things done, but to reach her goals, and feel more well-rounded as a human. We'll explore ways you could develop your own planning practice to help you get things done, and one that works for you.

Presenters

Holly Marsh

hollymarshmallow / Ecommerce Arcade

Friday April 10, 2026 9:00am - 11:00am PDT
Salon 1

Business

1:00pm PDT

Find Your Fans - Identify Who Your Product is For!

Friday April 10, 2026 1:00pm - 3:00pm PDT

Salon 2

In this session, I'll talk about the value in identifying your specific audience through understanding the problem you solve (or for art, the emotion you evoke!) so you can better show up online, at markets, and identify other opportunities to promote your business and increase the chance to make sales!

Presenters

Leah Keggi

Leah Keggi is a Marketing and Brand Strategist with more than a decade of experience in consumer goods and CPG. She is also the artist behind CoastL Studio, where she creates coastal inspired prints for products. When it comes to marketing, her passion is working with small and scaling... Read More →

Friday April 10, 2026 1:00pm - 3:00pm PDT
Salon 2

Business

3:30pm PDT

Lights, Camera, Podcast: Launch Your Show in 6 Weeks

Friday April 10, 2026 3:30pm - 5:30pm PDT

Salon 1

Podcasting is evolving and video is leading the way. In this hands-on workshop, Monique Malcolm will guide you through planning, recording, and launching your very own audio or video podcast, with a special focus on how to leverage YouTube to grow your audience. You’ll learn what equipment and software you actually need (and what you don’t), how to stay organized with simple systems, and best practices for recording content that looks and sounds great. Whether you’re brand-new or ready to uplevel your skills, you’ll walk away with the confidence and a clear roadmap to press record and share your voice with the world. Podcasting isn’t just audio anymore—let’s get you ready for the future.

Presenters

Monique Malcolm

Take Tiny Action

Monique Malcolm is a creative strategist, podcast host, and Founder of Take Tiny Action. She is passionate about helping people bring their ideas to life. Through her brand, Take Tiny Action, she creates tools and resources to help you accomplish your most important work despite life’s... Read More →

Friday April 10, 2026 3:30pm - 5:30pm PDT
Salon 1

Business

3:30pm PDT

Numbers That Work: A Creative’s Guide to Pricing

Friday April 10, 2026 3:30pm - 5:30pm PDT

Salon 2

Pricing isn’t just an art, it’s a science! In this workshop, you’ll learn how to price your work in a way that truly values your time, skills, and materials. Whether you sell products, services, or both, we’ll dig into practical examples and hands-on exercises to make the numbers click.

Bring along a product idea (or just your notebook) with rough estimates of material costs and time invested, and we’ll use these to explore real-world scenarios. Together, we’ll cover retail and wholesale pricing, ideal profit margins, and how to build consistency across a product or service line.

You’ll walk away with a clear framework for pricing, plus the confidence to set numbers that support long-term growth… and profit.

Presenters

Kellie Phelan

Owner, The Works Seattle

I spent the first decade of my career working in environmental consulting and now seek to change the world on a much more local level - by building community, connecting over passions, and sharing skills. I founded The Works Seattle in 2018 as a place to do just that. The Works offers... Read More →

Numbers that Work The Works Seattle Craftcation 2026 pptx

Friday April 10, 2026 3:30pm - 5:30pm PDT
Salon 2

Business

9:00am PDT

The Email Lab: Advanced Strategies for Better Results

Saturday April 11, 2026 9:00am - 11:00am PDT

Salon 1

You're not new to using email to market your business, and you've managed to master the basics. But now you're hungry for more...or at least know you could leverage your list more, but not sure where to start. We go beyond the basics for email in this workshop. We'll cover using automations, segmentation and how to use them, how to craft a sending strategy, improving deliverability, and more. By the end of this workshop, you'll have a better idea of your next steps to take your email marketing game to the next level.

Presenters

Holly Marsh

hollymarshmallow / Ecommerce Arcade

Saturday April 11, 2026 9:00am - 11:00am PDT
Salon 1

Business

1:00pm PDT

The Tiny Action Method: Simple Steps to Big Results

Saturday April 11, 2026 1:00pm - 3:00pm PDT

Salon 1

Big dreams don’t happen overnight—they happen one tiny action at a time. In this interactive workshop, creative strategist Monique Malcolm will show you how to transform an overwhelming idea into a clear, doable plan you can actually stick with. You’ll learn how to break down goals into brain-friendly steps, create a personalized roadmap that fits into your real life, and build in support strategies to keep momentum going. Along the way, Monique will share her proven tools for beating procrastination, staying motivated, and recovering quickly when things don’t go as planned. By the end of this session, you’ll leave with a customized Tiny Action Plan—and the confidence to finally move your ideas from dream to done.

Presenters

Monique Malcolm

Take Tiny Action

Saturday April 11, 2026 1:00pm - 3:00pm PDT
Salon 1

Business

1:00pm PDT

Website Glow-Up

Saturday April 11, 2026 1:00pm - 3:00pm PDT

Salon 2

Your website is the mother ship, where potential customers go to learn about your brand and purchase your work. Let's make it a rad revenue-generating machine, just by improving your homepage and a few key site pages!

We'll zero in on your site goals, learn easy UX/UI strategies, dig into branding tips, and put these lessons into action with live reviews. You'll leave with a motivating action plan for your website glow-up!

Presenters

Ana Manzano Fairbairn

Creative Strategist and Mentor Mama Bear, Scale Your Creative Brand

Saturday April 11, 2026 1:00pm - 3:00pm PDT
Salon 2

Business

3:30pm PDT

Launching Your Substack: From Zero to First Post

Saturday April 11, 2026 3:30pm - 5:30pm PDT

Salon 1

Substack is having a moment among journalists and writers as a place to share their work and widen their audience; why not you?

In this workshop, we'll cover the basics of Substack, pros and cons, and ways you can leverage this newer platform. We'll also start mapping out possible strategies to help you determine whether Substack is right for you, and what you need to get started.

Presenters

Holly Marsh

hollymarshmallow / Ecommerce Arcade

Saturday April 11, 2026 3:30pm - 5:30pm PDT
Salon 1

Business

11:30am PDT

Makers Making Money

Sunday April 12, 2026 11:30am - 1:30pm PDT

Salon 2

Numbers are dang sexy. And understanding your money metrics is key to building a business that feeds your soul - and your bank account.

In this workshop, we will learn to:
- manage our revenue & expenses with confidence
- unleash the magic of the 80-20 rule
- set inspiring sales goals
- make words like "retirement" and "emergency fund" our besties

You’ll be a business baddie by the end of Craftcation!

“Men lie. Women lie. Numbers don’t lie.” Jay-Z

Presenters

Ana Manzano Fairbairn

Creative Strategist and Mentor Mama Bear, Scale Your Creative Brand

Sunday April 12, 2026 11:30am - 1:30pm PDT
Salon 2

Business

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