Craftcation 2026

It’s time to crown your creativity and let your content shine. This session is for makers and dreamers who already post on Instagram but want to level up with strategies that feel fun, doable, and totally you. We’ll explore the most exciting ways to grow right now, play with trial reels and binge-worthy series ideas, and talk about how to show up authentically without the overwhelm. You’ll leave with fresh content prompts, confidence to create in your own style, and a reminder that your voice is the magic your audience has been waiting for.

In this session, I'll talk about the value in identifying your specific audience through understanding the problem you solve (or for art, the emotion you evoke!) so you can better show up online, at markets, and identify other opportunities to promote your business and increase the chance to make sales!

Pricing isn’t just an art, it’s a science! In this workshop, you’ll learn how to price your work in a way that truly values your time, skills, and materials. Whether you sell products, services, or both, we’ll dig into practical examples and hands-on exercises to make the numbers click.

Bring along a product idea (or just your notebook) with rough estimates of material costs and time invested, and we’ll use these to explore real-world scenarios. Together, we’ll cover retail and wholesale pricing, ideal profit margins, and how to build consistency across a product or service line.

You’ll walk away with a clear framework for pricing, plus the confidence to set numbers that support long-term growth… and profit.