Craftcation 2026

It’s hard to wear all the hats — even if they ARE vintage fuschia suede fedoras that make you feel like a kickass sassafras.

Learn how to recognize if it’s time to consider hiring help, best practices for recruiting & training, basic legal & financial requirements, and how to confidently step into a leadership role.

If you’re burning the small-batch hand-poured soy candle at both ends, I see you. Let’s make this next big adventure in your business super fun and rewarding.

It’s time to crown your creativity and let your content shine. This session is for makers and dreamers who already post on Instagram but want to level up with strategies that feel fun, doable, and totally you. We’ll explore the most exciting ways to grow right now, play with trial reels and binge-worthy series ideas, and talk about how to show up authentically without the overwhelm. You’ll leave with fresh content prompts, confidence to create in your own style, and a reminder that your voice is the magic your audience has been waiting for.

You've bought your fair share of adorable planners, which remain blank past May of that year.
You've tried bullet journaling, digital planners, iPad apps; you've tried it all.
And yet a little voice in the back of your head wonders if you're truly planning...or procrasti-planning.
In this workshop, Holly will share with you the planning method she has crafted for over three years to not only get things done, but to reach her goals, and feel more well-rounded as a human. We'll explore ways you could develop your own planning practice to help you get things done, and one that works for you.

In this session, I'll talk about the value in identifying your specific audience through understanding the problem you solve (or for art, the emotion you evoke!) so you can better show up online, at markets, and identify other opportunities to promote your business and increase the chance to make sales!

Podcasting is evolving and video is leading the way. In this hands-on workshop, Monique Malcolm will guide you through planning, recording, and launching your very own audio or video podcast, with a special focus on how to leverage YouTube to grow your audience. You’ll learn what equipment and software you actually need (and what you don’t), how to stay organized with simple systems, and best practices for recording content that looks and sounds great. Whether you’re brand-new or ready to uplevel your skills, you’ll walk away with the confidence and a clear roadmap to press record and share your voice with the world. Podcasting isn’t just audio anymore—let’s get you ready for the future.

Pricing isn’t just an art, it’s a science! In this workshop, you’ll learn how to price your work in a way that truly values your time, skills, and materials. Whether you sell products, services, or both, we’ll dig into practical examples and hands-on exercises to make the numbers click.

Bring along a product idea (or just your notebook) with rough estimates of material costs and time invested, and we’ll use these to explore real-world scenarios. Together, we’ll cover retail and wholesale pricing, ideal profit margins, and how to build consistency across a product or service line.

You’ll walk away with a clear framework for pricing, plus the confidence to set numbers that support long-term growth… and profit.