Craftcation 2026

We’re all tired of webinars, hard pitches, sliding into the DMs, and funnels. Do we HAVE TO “pay to play”? Ugh! In this workshop, we’ll examine what’s working now in the world of online sales that no one is talking about. It’s time to engage with our audience authentically, skip the smarmy tactics, and ditch complicated funnels. Discover why “sales” feels gross and what you can do instead to stay true to who you are, respect your clients and customers, and make massive bank! I’ll pull back the curtain and reveal why I changed how I sell, and now I have more purpose, make more money, and have more freedom.

We are living through unprecedented times, and the strain of launching and marketing and running a creative business is challenging, even on the easiest of days. This panel discussion will share ideas of how we can get through the toughest of situations and can address ideas such as how to keep things running despite wars, tariffs, climate change, the economy, and when you just can't get out of bed.

We've all done or seen it before: we've got a new product, new event, or new thing to share with our audience. We create one email, or one social media post about it.
And then...crickets.
It's painful, embarrassing, and we tend to wallow in the depths of our own self-loathing, thinking that the new thing is a failure...and that we are a failure.
Even though none of that is true.
In this workshop, we'll start formulating your new routine for all your launches by mapping out your next launch with an actual dang strategy (and what that actually is).
If you've got a new thing or widget to launch down the road, bring it, and we'll map it out together!

Curious about how art licensing really works—from the creative side to the business side? In this panel, two presenters share what it takes to get your work licensed and what happens after the ink dries. You’ll learn the basics of licensing, from key terms and types of agreements to finding the right partners, getting paid, and deciding whether licensing or selling outright makes sense for you.

We’ll also dig into the process and costs from the maker’s perspective—what it takes to bring licensed art to life on products, where to find opportunities, and which networking events are worth your time. (We may touch on general pricing, but no legal advice will be given.)

Stick around for Q&A to get your specific questions answered.

Want to spread the joy of crafting with the world? Turn your ideas into diy kits! There is a rising interest out there in diy kits and more and more people who have never done crafts before are becoming interested. In this session you will learn the basics on how to get started finding packaging, sourcing materials, getting started with wholesale and more.

A real-talk session for current or aspiring online course creators, telling the story of how I started selling my "Modern Calligraphy 101" Course in 2018, how I scaled to a million dollars in revenue during the pandemic using funnels and Facebook Ads, then burned out from growing too fast, and finally, what's working for me now to bring in multiple six figures at a much less intense scale. I'll use my own experience as a concrete illustration and walk attendees through interactive exercises to create new messaging for their courses that actually works now in a year of A.I., screen fatigue and growing consumer mistrust. Attendees will walk away with a 1) Specific , time-based transformation that their course will deliver, 2) Ways to add human touch-points so they're not just selling information that is readily available on ChatGPT, and 3) Inspiration to inject more of their unique personality and stories into their course marketing.