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Craftcation 2026 has ended
Thursday April 9, 2026 3:30pm - 5:30pm PDT
**Deadline : March 15, 2026 : Attendees should submit wholesale terms and email templates used for outreach ahead of time to [email protected] to be included in workshop / receive direct feedback**

For product-based brands, the rules for landing new shops and securing reorders are often a mystery. Stop second guessing when to send shop owners their next email, and grow confidence in your communication practices.


In this workshop, learn tested insight on the unspoken rules and essential terms needed to sell with confidence. We'll answer the burning question, "How often should I reach out to shop owners?" and give you the outreach tools you need for easy sales and frequent reorders. You’ll leave with an actionable system and the tools to create your own system of outreach that reflects your brand and creates genuine connection with new and existing buyers.


BONUS : Submit your current catalog’s terms and conditions for a real-time hot seat critique. Deadline to submit is March 1, 2026, to [email protected]. Subject line must read “Craftcation : Terms & Conditions”
Presenters
avatar for Susan Hazel Rich

Susan Hazel Rich

Founder & Creative Director, Hazelmade
Susan Hazel Rich is a business owner, designer & illustrator. In 2014, she left a graphic design career to build her own brand, abandoning the corporate ladder to do what she loved. With a career that has taken her coast to coast, Susan has spoken to audiences large & small about... Read More →
Thursday April 9, 2026 3:30pm - 5:30pm PDT
Secret Classroom

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