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Craftcation 2026 has ended
Friday April 10, 2026 1:00pm - 3:00pm PDT
**Deadline : March 15, 2026 : Attendees should submit wholesale terms and email templates used for outreach ahead of time to [email protected] to be included in workshop / receive direct feedback**

Is your wholesale catalog layout holding you back? Whether you're new to product-based wholesale or a seasoned pro, frequent catalog audits are vital. In this workshop, gain insight built from more than a decade of wholesale buying and selling, along with actionable steps to create a catalog that projects experience and confidence.


We'll cover everything from catalog best practices to Faire SEO strategies and essential tradeshow techniques (learned from shows like NYNow and Shoppe Object). See trusted methods implemented by a successful brand.


BONUS : Submit your current catalog for a real-time hot seat critique. Deadline to submit is March 15, 2026, to [email protected]. Subject line must read “Craftcation : Catalog”
Presenters
avatar for Susan Hazel Rich

Susan Hazel Rich

Founder & Creative Director, Hazelmade
Susan Hazel Rich is a business owner, designer & illustrator. In 2014, she left a graphic design career to build her own brand, abandoning the corporate ladder to do what she loved. With a career that has taken her coast to coast, Susan has spoken to audiences large & small about... Read More →
Friday April 10, 2026 1:00pm - 3:00pm PDT
Secret Classroom

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